Instagram has launched lots of exciting features; one of the best features is IGTV or Instagram TV. It is a long-form video app, allowing the user to publish videos on Instagram. It is worth marketing people, content creators. Because long-form videos make it effortless to tell your brand’s story, connect with your exciting audience and reach more audiences. Lots of people are excited about this new feature. By getting early on this platform, you can enhance your success.
Here, there are few fantastic tips for content creators who want immediate fame and exposure to your IGTV channel.
Pay Attention To Quality
Quality speaks a lot; creating worthy content is crucial to maintain your audience engagement rate. If you upload quality content, you are giving your audience a valuable reason to engage in it. It requires you to put lots of effort into creating such quality videos. First, you need to pick topics and content ideas that must be liked by your audience. Analyse, what is your audience’s expectation, what’s their need. Once you got all those details, frame your content, then tailored it according to your business or brands. Next, edit, ensure you have done proper editing to your videos.
IGTV is not like YouTube; both are entirely different platforms. So, the same strategy will not work for both platforms. IGTV is an online video platform with vertical shot videos. Anyways, the creators can create either vertical or horizontal videos. Still, most people like to watch the video in a vertical format. If you aim to make your content stands, then offering fresh content is a must, particularly in vertical format. This helps to engage more audience with your content. Follow the ratio of 9:16 for your IGTV videos.
Longer Is Not Preferred
On IGTV, you are allowed to shoot videos for up to one hour. But, it’s your wish to extend your videos, it’s not a compulsion. Did you know? It’s always good to keep your video short and concise. Actually, short videos are performing well with your audience. Short videos will gain more engagement and audience attention. Moreover, you can amplify IGTV comments and get more visibility. Try to create short videos within 5 minutes; if necessary, you can extend your videos.
Identify Your Audience
Probably, your Instagram followers will be your IGTV audience. Sure, you will know something about your audience, right. So, your IGTV videos must boost your Instagram feed. Before creating content, have a look at your Instagram followers. Check how your audience responded to your Instagram posts. According to that, you can plan your content ideas.
Decide Your Objective
Before you start your IGTV channel, you must have clear-cut goals. Think, what you are going to achieve on it. Depending on your business, your objective will vary right, and once you are clear with your goals, you can plan your marketing strategies to achieve your goals.
Suppose, if you are promoting your brand, then you will intend to reach your targeted audience. To achieve this, you need to convey your brand’s message via your IGTV videos. If you are an influencer or content creator, you have to build your audience and create a strong community.
Well, IGTV is the best stage to market your business engagingly. If you want to grow in your IGTV channel, remember, you need to post videos regularly, don’t stick with the same kinds of content, and offer exciting content. I believe that all these tips will assist you in accomplishing your goals on IGTV.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.