Facebook was tried to acquiring Snapchat in 2013 for $3 billion dollars. At the same time, Snapchat was popular extremely with the audience at a younger age that was moving apart from social media Facebook. Then Snapchat said no. Facebook created stories on Instagram and surpassed the daily active users quickly on Snapchat.  An application called   Musical. Ly became so popular, a few years later, with Gen Z., it let the users record fifteen to sixty seconds. The video can either be single or multiple clips with movie clips, dancing to music, or lip-synching. Again the Facebook tried to acquiring Musical .ly in 2016 and failed to acquire Musical .ly. Instead of the app has purchased by the Chinese company and renamed it TikTok. Now the Instagram Reels is launched by Facebook. You can also famous on this platform by Buy Instagram Reels views.


The newest feature on Instagram is Reels, which allows the creators to record a 15 minutes video and edit that 15 seconds video. Use can record the video as single clips or multiple clips with different creative options, different effects, and various music and audio. People can share the Reels on Instagram with their followers on their Instagram’s main feed, and making them available to all other people through the Explore feed on Instagram. Before like the stories on Instagram, the direct response is given by the Instagram Reels to the popularity of TikTok. In the first quarter of the year 2020, most downloads are generated by TikTok for any application ever in the first quarter.  The most important thing the marketers should understand and know about the Instagram Reels is, The Reels feature is not a standalone app like TikTok. Like the Stories feature, Reels is also an inbuilt feature of Instagram.  This is more important because the familiar experience and existing user base are provided by the Instagram platform. For encouraging the success of the Reels and its use, Instagram is going to change or make a change in their algorithm like they previously did for IGTV and Stories. You will be familiar with Reels if you already used TikTok. Users on Instagram can record a video and edit that 15 seconds of videos together and sharing them with their new Reels tab on their profile, their Explore feed, and their stories.  The Reels feature is updated on the Explore feed on Instagram like the TikTok version of the For You page. This is the place where the public Reels are shown and displays to the people. Based on your followers and trending videos, Instagram will show you a Reels video. The Reels video on the Explore page will display as twice as large as the normal posts and videos. To grow your audience base, just create Instagram Reels.